Deliverables
- Business Package
- Brand standards
- Subscription Box
- website
Matcha Moments
The goal in building this brand was to create a cohesive identity that conveyed the premium quality of the matcha across each aspect of the brand as well as effectively communicating the experience of enjoying matcha.
The design direction drew inspiration from traditional Japanese culture and the organic nature of matcha, incorporating the traditional Matcha Chawan shape for the cup, and using textured lines and minimalist typography to evoke the sense of its organic nature and sophistication.
Homepage
Product page
Order page
website
Crafting the Matcha Moments website meant blending simplicity and sophistication to capture the brand's peaceful vibe and invite visitors to explore top-notch blends. Inspired by Japanese style, the design kept things clean and minimal, making it easy for users to navigate and connect with the brand.
Box design (10" x 6.5" x 3")
Matcha labels (7.75" x 1.8")
Booklet (5" x 7")
Monthly Card (4" x 6")
Thank you card (2" x 3.5")
subscription box
In addressing the challenge of establishing a cohesive identity for Matcha Moments, the focus was on integrating the key branding elements across every aspect of the subscription box. From the design of the matcha tin to the messaging on the thank-you card, each component was carefully crafted to convey the brand's premium quality and the experience of enjoying matcha, with the harmonization of the visual elements, color schemes, minimal typography, and messaging.
