Deliverables
- Cover Design
- Feature Stories
- Departments
Balanced Magazine
Designing a cover for Balanced, a solo travel magazine for women, addressed the need for a distinctive and representative branding element. The solution involved designing a masthead that embodies the magazine's theme through the tent icon and and choosing photography that portrays women in action, representing empowerment and adventure.
Feature Stories
The design direction for the feature stories aimed to create an engaging experience while distinguishing them from the rest of the magazine. By incorporating full-bleed images and bold titles, these articles successfully stand out and capture the reader's attention.
Departments
The design direction for the departments in Balanced, focused on creating a cohesive and accessible layout. By utilizing consistent typography, a structured layout, and clear section dividers, the design ensures that readers can easily navigate between different sections, enhancing their overall experience and engagement with the magazine's diverse content.
